Sustainable Style on the High Street
Following Monday’s post about buying on the high street, today I thought I’d share with you 4 high street brands that do have a sustainable line and their pros and cons.
H&M, Zara, Mango and Asos all have sustainable collections I have a few pieces from H&M, Zara and Mango’s lines and I love them all, they are good quality and fit seamlessly into my wardrobe. The price point is much lower than that of Reformation or Everlane making it more accessible to more people. For this I applaud the high street for taking these steps to create lines with a focus on sustainable materials.
It seems most of these retailer’s state is that they use the collection to ‘pilot’ the new sustainable materials before introducing across their lines. Which is great, but, there is one thing (recently highlighted to me by the amazing blogger Tolly Dolly Posh Fashion)that is that when you head to the websites or into the stores of these brands there is no evidence of the sustainable ranges and they are certainly not easy to find. They do not feature on the homepages of their websites and you have to know that the brand has a sustainable line to know what you are looking for (on which note, check out the bottom of this post for links to the sustainable lines). I find this kind of counter intuitive because if the high street is doing this to make sustainable clothing more accessible to more people then why are they hiding it away? It’s almost as though they promote, promote, promote when the new line launches and then move on, just like any other collection launch.
Another problem is that, although they are using sustainable materials, there is not as much information from some of the retailers about how and where these garments are made. Are they made in the same factories as the rest of their clothes? Do these garment workers have equal rights and fair pay? So although the materials are sustainable, there is still a big question mark over how ethical the line is.
But I think if more bloggers shout out about sustainable lines and if we as consumers become more aware then maybe the retailers might start realising that sustainable style is a big deal and should be front and centre of everything they do because at the end of the day shouldn’t all brands be moving towards becoming a completely sustainable business?
So High Street retailers? Moving in the right direction just a bit slowly. Of course I will continue to shop from these sustainable collections so that they get more visibility and I want to support these retailers because if we work together I think we really can achieve change.
I’ll finish today’s post off by sharing with you some of my favourite pieces from these sustainable lines.