Welcome to Sustainable Style, a blog written by Elea Rose.

My journey into sustainability started when I decided to watch the documentary The True Cost, you can find it on Netflix, one evening. This really hit home to me the scale of fast fashion and the fact that if we didn’t do something now, things will be devastating in the future. I was already blogging at this point, posting and writing about personal style on elearose.com. Straight away I could see the tell tail signs that I had fallen into the fast fashion black hole: see now, want now, buy now. I was buying pieces literally just to try and stay on trend, keep up to date with other bloggers and to give readers the newest item on trend.  And that’s when I lost motivation for my blog.  I realised I was just creating content for contents sake; I had lost the reason as to why I started blogging in the first place. My love of clothes and sharing my personal style with others, and now I had all these thoughts about sustainability to throw in the mix!

So I thought to myself, what can I do to make a difference in the world.

My sister will tell you I have always had a strong sense of right and wrong and felt part of the global community, and I have always wanted to give back to the world but never thought I could really make a difference. But then I saw this:

‘You don’t have the right to the cards you believe you should have been dealt. You have an obligation to play the hell out of the ones you’re holding’ – Cheryl Strayed

So let’s play the hell out of my hand and start something. This was when sustainable style was born. I decided I wanted to use my blog to share my journey from that fast fashion black hole to a capsule wardrobe filled with sustainable pieces I truly love to wear and feel amazing in!

THE MISSION: Show others how everyone can dress sustainably with style.

THE VISION: A world in which fashion is sustainable and gives back to the community and environment.

You can find all of my previous posts as elearose.com on the ‘my journey so far’ tab. I didn’t want to get rid of or hide this part of my blog as this is part of my journey.It is what brought me to these crossroads and what made me really think about my choices.


For any queries or if you'd like to work with me then please email me at: