Welcome to Sustainable Style, a blog written by two sisters, Charlotte and Elea.

My(Elea) journey into sustainability started when I decided to watch the documentary The True Cost, you can find it on Netflix, one evening. This really hit home to me the scale of fast fashion and the fact that if we didn’t do something now, things will be devastating in the future. I was already blogging at this point, posting and writing about personal style on elearose.com. Straight away I could see the tell tail signs that I had fallen into the fast fashion black hole: see now, want now, buy now. I was buying pieces literally just to try and stay on trend, keep up to date with other bloggers and to give readers the newest item on trend.  And that’s when I lost motivation for my blog.  I realised I was just creating content for contents sake; I had lost the reason as to why I started blogging in the first place. My love of clothes and sharing my personal style with others, and now I had all these thoughts about sustainability to throw in the mix!

So I thought to myself, what can I do to make a difference in the world.

My sister will tell you I have always had a strong sense of right and wrong and felt part of the global community, and I have always wanted to give back to the world but never thought I could really make a difference.


I (Charlotte) had one of those turning point moments you sometimes have in life on my 25th birthday. I was being reflective and realised I've been on this planet a quarter of a century and throughout that time I have taken, taken and taken. I made a decision that I wanted to stop. As ever, I was inspired by my sister, her moral compass and the sustainable journey she was on and looked at my life through a sustainable lens. Not long after, I stumbled upon the Zero Waste movement and had the opportunity to start on my own allotment. Throw Blue Planet 2 into the mix and you'll now catch me waxing lyrical about single use plastic in the rice and pasta aisle or convincing my colleagues to switch to reusable coffee cups. 

I've always been a foodie and realised that changing what I eat and where I shop could really make a difference. Bonus: the food tastes better too! 

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